Posted by Bill Whitney on November 28, 2006 at 8:25 PM
In today's wsj there is an article concerning multiple uses of images being used in advertising as stock photography is being used without acquiring exclusive rights. Metlife and Viagra using the same image. Key Bank and Bank of America using the same image. Should start to give some companies some concern. Wait until an image is used in a way that really detracts from the message a company is trying to sell...the little money they save might not to be such a savings if they have to redo a marketing campaign.
Bill
Posted by Ed Cordes on November 28, 2006 at 10:25 PM
"the little money they save might not to be such a savings if they have to redo a marketing campaign."
It would serve them right
Posted by Arni Cheatham on November 29, 2006 at 10:39 AM
Hi Bill,
Interestingly, the Today Show did a piece directly related to the above article including illustrations of images used in multiple contexts. (I think one image was used in a life insurance add and a viagra add. Don't quote me, I was workin on my 1st cup of coffee.) Maybe a lesson learned this way by the corporate community will stick in their minds. Too bad the driver for change isn't their morality rather than the legal or marketing department but as Saul Alinsky said in his book Rules for Radicals, "The low road to morality works."
It would be SO COOL if the shots were RF. I'd love to twist the knife in the fotofools as they watched not only the bux fly away, but also the recognition. If the photographers are getting fair payment for multiple use of their work, !!!!
Posted by Peter Carroll on November 29, 2006 at 12:14 PM
If the attention causes but a little sense to seep back into the idustry it will be a good thing IMO. It is absolutely beyond me how photographers can agree to a business plan that sells their images for $1. I have no idea if a micro was involved in the above cases but micros are just the extreme example. The bottom line in all decisions in our society today seems to be the almighty buck. We need to get back to caring about people and not money. Quality over quantity. The micros are destroying the industry. Digital has caused the stock industry pendulum to swing waaaayyy beyond centre. When the $ rules it's hard to convince those sitting around a boardroom table to allocate dollars to an image purchase when someone pipes up and says I can get you something that will work for $1. Until companies get hit where it really hurts - their brand - things are unlikely to change. Getting the wrong message out and tampering with the brand identity can be really expensive.
Discussion
4 repliesBill
It would serve them right
Interestingly, the Today Show did a piece directly related to the above article including illustrations of images used in multiple contexts. (I think one image was used in a life insurance add and a viagra add. Don't quote me, I was workin on my 1st cup of coffee.) Maybe a lesson learned this way by the corporate community will stick in their minds. Too bad the driver for change isn't their morality rather than the legal or marketing department but as Saul Alinsky said in his book Rules for Radicals, "The low road to morality works."