I received a request though an Advertising company to deliver a Hawfinch image to be used on a Billboard in the Netherlands. The size will be 1.50 meters by 1.00 meter.
I know what to charge for images used in magazines and books but dont have an idea what to charge for anything the size like this.
As usual, where it's being used, how long for etc all come into play.
My experience with a sale might help. It's not exactly the same scenario but similar and may be a guide.
I was asked to supply an image of a mellanic Leopard (Panther) to a German film company advertising in Hollywood (still with me?). The image was going to be used at a trade exhibition for the film business and the size was going to be about 40" x 30" or so. It was only in use for 3 weeks and we negotiated a rate of just over 2,000 EUROs.
Crikey - that's going to be tricky. It's very rare not to have an end date on a usage agreement (as I am sure you are aware) other than when you hand over copyright and under those cicumstances, pricing is a nightmare.It' snot the same as pricing for Royalty Free as it's for specific use.
I think you have to work on the basis of what you would charge for a fixed period (say a year) and then add on a 'bit' (technical term' :biggrin').
In part, it's how much you feel the image is worth to you and to your client and of course, how big their budget is.
I know that's not much help but it's not an exact science.
As a general principle, why shouldn't a charity pay? Most of the national ones I deal with get huge amounts of money pledged purely for advertising etc. For instance, McDonalds support the NSPCC to the tune of millions of pounds a year for admin and advertising (jncluding photography). I spent 3 days photographing for the NSPCC two years ago and the bill was paid by McDonalds (in cash, not Happy Meals I hasten to add).
The RSPB certainly won't expect you to give them images for free. If you offer them for free, that's another rmatter (comes under the heading of "stupid things I once did before I knew better" ). The RSPB are a commercial organisation with charitable status (i.e. they sell products, including images, for money).
Small 'local' charities are slightly different. They do not have the backing of big sponsors and rely on local people to support them in any way they can. Next week, I have a whole day job shooting for the local branch of an organisation called Vision Support, a charity for the visually impaired (as a photographer, I apprecaite, as I am sure we all do, the importance of our eyesight). I cannot afford to work all day for nothing but they are getting me at half my commercial rate and both of us are happy!
Sorry to rattle on but I don't think we should be too quick to give our work away just because someone shouts "charity"
Can't give you an exact answer, but trying a couple of things on Alamy gives pricing between £640 and £1000 for up to 3 yrs use. The size you've mentioned isn't really billboard size so I tried using a trade display stand, and a Poster/Transit Ad for pricing as Alamy have nothing much close.
Getty's Rights Ready package shows up at around £600 for "Print Ad or Display Use in any print advertisement, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or decor.". Thats for a 10yr license.
As with everything, negotiation and sales technique should help (you should be good at those!). Good luck.
LOL. I deal with charities for my day job and they are some of the wealthiest organisations going. But they don't like parting with the wealth and expect freebies at every turn. They do use the "guilt" card rather well.
I wasn't suggesting Rene do this for free, but the nature reserve will probably expect a lower than commercial rate. What they expect and what they get depends on Rene himelf.
Are there similar billboards around that you could find out how much they cost?
i dont want them to pay over the top but have no intention to give it away either! I know its not billboard size Nick, but they will use it as a kind of ,,billboard,,. I will give it some more thought. I have used Stock agents in the past but the last few years do all the marketing of my images myself. To be honest: for me it works much better than through an agent.
Rene de Heer
Tom Wylie, a moderator on this forum, should be able to answer this question.
I know he frequently sells advertising stock, especially large format panoramic nature pictures. My company, a nature based organisation, frequently uses his work.
You may have to email him as I have not seen (read) him around lately.
There are quite a few of us on this forum who have a lot of experience in selling images including those (like me) who do it for a living. To be honest, I cannot imagine Tom will be able to give any different advice than that which has already been given.
Pricing of images is not an exact science - I only wish it was. There are so many variables and the sort of usage Rene is trying to price, is a little unusual in that it falls between other more easily priced uses.
As Tom Wylie appears not to be availiable the following is a moot point but my aim in suggesting Tom Wylie was to give Rene the opportunity to obtain a breadth of advice, not just that of one single opinion.
In this instance his advice may be particulary pertinent for Tom provides a professional service, the exact same service as Rene has been asked to provide to his customer, to us and other nature and environmental bodies.
As you have stated it is a niche market, due in part to balance of the size of the reproduction verses quality of reproduction, hence why his input may have been advantageous to Rene.
Discussion
14 repliesI know what to charge for images used in magazines and books but dont have an idea what to charge for anything the size like this.
Does anyone have any experiences with this?
Rene de Heer
As usual, where it's being used, how long for etc all come into play.
My experience with a sale might help. It's not exactly the same scenario but similar and may be a guide.
I was asked to supply an image of a mellanic Leopard (Panther) to a German film company advertising in Hollywood (still with me?). The image was going to be used at a trade exhibition for the film business and the size was going to be about 40" x 30" or so. It was only in use for 3 weeks and we negotiated a rate of just over 2,000 EUROs.
Good luck
Barrie
Rene de Heer
I think you have to work on the basis of what you would charge for a fixed period (say a year) and then add on a 'bit' (technical term' :biggrin').
In part, it's how much you feel the image is worth to you and to your client and of course, how big their budget is.
I know that's not much help but it's not an exact science.
If the nature reserve is run as a charity similar to RSPB then they will probably expect you to give them the image for free
I don't know the answer myself but would imagine that Guy Edwardes would have some idea if you contacted him.
Rob
Rene de Heer
As a general principle, why shouldn't a charity pay? Most of the national ones I deal with get huge amounts of money pledged purely for advertising etc. For instance, McDonalds support the NSPCC to the tune of millions of pounds a year for admin and advertising (jncluding photography). I spent 3 days photographing for the NSPCC two years ago and the bill was paid by McDonalds (in cash, not Happy Meals I hasten to add).
The RSPB certainly won't expect you to give them images for free. If you offer them for free, that's another rmatter (comes under the heading of "stupid things I once did before I knew better"
Small 'local' charities are slightly different. They do not have the backing of big sponsors and rely on local people to support them in any way they can. Next week, I have a whole day job shooting for the local branch of an organisation called Vision Support, a charity for the visually impaired (as a photographer, I apprecaite, as I am sure we all do, the importance of our eyesight). I cannot afford to work all day for nothing but they are getting me at half my commercial rate and both of us are happy!
Sorry to rattle on but I don't think we should be too quick to give our work away just because someone shouts "charity"
Barrie
Getty's Rights Ready package shows up at around £600 for "Print Ad or Display Use in any print advertisement, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or decor.". Thats for a 10yr license.
As with everything, negotiation and sales technique should help (you should be good at those!). Good luck.
LOL. I deal with charities for my day job and they are some of the wealthiest organisations going. But they don't like parting with the wealth and expect freebies at every turn. They do use the "guilt" card rather well.
I wasn't suggesting Rene do this for free, but the nature reserve will probably expect a lower than commercial rate. What they expect and what they get depends on Rene himelf.
Are there similar billboards around that you could find out how much they cost?
Rob
Rene de Heer
Tom Wylie, a moderator on this forum, should be able to answer this question.
I know he frequently sells advertising stock, especially large format panoramic nature pictures. My company, a nature based organisation, frequently uses his work.
You may have to email him as I have not seen (read) him around lately.
Martin
There are quite a few of us on this forum who have a lot of experience in selling images including those (like me) who do it for a living. To be honest, I cannot imagine Tom will be able to give any different advice than that which has already been given.
Pricing of images is not an exact science - I only wish it was. There are so many variables and the sort of usage Rene is trying to price, is a little unusual in that it falls between other more easily priced uses.
Barrie
Rene de Heer
As Tom Wylie appears not to be availiable the following is a moot point but my aim in suggesting Tom Wylie was to give Rene the opportunity to obtain a breadth of advice, not just that of one single opinion.
In this instance his advice may be particulary pertinent for Tom provides a professional service, the exact same service as Rene has been asked to provide to his customer, to us and other nature and environmental bodies.
As you have stated it is a niche market, due in part to balance of the size of the reproduction verses quality of reproduction, hence why his input may have been advantageous to Rene.
Martin