Posted by Brian Monk on August 14, 2007 at 12:57 PM
I have been asked to sell/license a piece for a poster for an orchid show. I actually designed their entire poster (on spec, if you will), and now they want to buy it. The piece invloved three of my photogrpahs and abput 5 hours of design time.
I want to sell license to them, rather than make prints and sell those.
Does anyone have any idea what they might charge for this??
We haven't done that type of work, but any time we venture into something new we start here or with another proprietary price calculator. Rememer that it's all a negotiation with the potential for give and take on both sides. Whichever price calculator you opt for (and there are several) make sure the price ranges they ID are updated, and recognize that prices paid differ from one region to the next, as well as from medium to medium. As a rule of thumb we usually have the best luck negotiating a price based on a first printing, with reduced prices for subsequent printing. Your clients probably don't have a good idea how many they will sell in the end, but are more willing to pay higher prices up front if there's a promise of lower rates when their dreams come true and they have to do another print run.
Also check in your area for "the going rate" for hourly GA work. That should give you an idea what to charge for our time in laying out the poster. There is dramatic variantion in those rates from one region to another.
I agree on the pricing issue. A lot depends on your client too. If this is a relatively small nonprofit then perhaps you have to adjust.
I would not rule out doing the printing. I am unsure what that poster size might be, but if it is relatively small, you may be able to build in your fee and the printing as a single job and make a bit more. It is fairly easy to find decent poster printing shops online. If you want super high quality, you could try just selling very large photographs from a shop like pephoto.com. They sell 24x36s for $12 and 20x30s for $9. Might be a good fit depending on your clients needs. If it is a small run, you could build in your fee, as well as charge for the use of the photos. PE photo would probably quote you a special price for a big printing run.
There are a lot of choices here.
MD
Posted by Gary Crabbe on August 16, 2007 at 12:02 PM
Brian, I'm sure you know this, but others may not, but (I believe) there are flowers that are actually covered under intellectual property laws (patent & trademark) due to the specific genetic manipulations. So in some cases, a flower can actually require a release for any commercial use. And with all due respect to Hank, That price quoting site is about the lamest pricing resource out there, as the number of options are so horribly limited.
You want pricing for a license for a corporate or trade show promotional poster. Simple, find out how many they want to print. Then sign into several agencies as a buyer. Then search for orchid or flower or whatever, then use they're pricing calculators. I typically use getty, corbis, workbookstock, and Alamy. Plug in the specific details and see what they would chage. (You'll need to look under "Right Managed" pictures. (or you could license it to them as royalty free for as little as $5.00 if you want to compete with the Microstock crowd. If I were to license one of my images, I would figure an absolute minimum license should be in the mid to high hundreds. Now thats NOT saying anything about what YOU should charge. (This last line included for sake of the anti-trust police.)
If they also plan to sell the posters as a retail item to attendees, then you can calculate a percentage of what they would sell, and use that as a base for a royalty arrangement. So you would have a one time use license for printing the poster for the promotional use, and a royalty agreement over and above that for any posters sold as retail.
Agreed Gary. We use a proprietary program that's updated frequently, but expensive. The site I linked is the only free resource I have bookmarked in my browser, but I suspect there are others. Anyone know of any?
Discussion
5 repliesI want to sell license to them, rather than make prints and sell those.
Does anyone have any idea what they might charge for this??
Thanks!
Also check in your area for "the going rate" for hourly GA work. That should give you an idea what to charge for our time in laying out the poster. There is dramatic variantion in those rates from one region to another.
I would not rule out doing the printing. I am unsure what that poster size might be, but if it is relatively small, you may be able to build in your fee and the printing as a single job and make a bit more. It is fairly easy to find decent poster printing shops online. If you want super high quality, you could try just selling very large photographs from a shop like pephoto.com. They sell 24x36s for $12 and 20x30s for $9. Might be a good fit depending on your clients needs. If it is a small run, you could build in your fee, as well as charge for the use of the photos. PE photo would probably quote you a special price for a big printing run.
There are a lot of choices here.
MD
You want pricing for a license for a corporate or trade show promotional poster. Simple, find out how many they want to print. Then sign into several agencies as a buyer. Then search for orchid or flower or whatever, then use they're pricing calculators. I typically use getty, corbis, workbookstock, and Alamy. Plug in the specific details and see what they would chage. (You'll need to look under "Right Managed" pictures. (or you could license it to them as royalty free for as little as $5.00 if you want to compete with the Microstock crowd. If I were to license one of my images, I would figure an absolute minimum license should be in the mid to high hundreds. Now thats NOT saying anything about what YOU should charge. (This last line included for sake of the anti-trust police.)
If they also plan to sell the posters as a retail item to attendees, then you can calculate a percentage of what they would sell, and use that as a base for a royalty arrangement. So you would have a one time use license for printing the poster for the promotional use, and a royalty agreement over and above that for any posters sold as retail.
HTH.
Cheers & good luck
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