Need some help, need a quote or price range.

I suck at these type of things so I figured I throw it out to the group.

I got contacted by a company who are interested in a couple of shots of mine for using for a marketing brochure. The brochure is to be 12"x9" and my images would be a full page spread. I have no clue what to quote, can you help?

Thanks
Jody

There is a site that is good at helping people calculate a fair market price for photos, I wish I knew what it was, I had it booked marked and am not too sure what I did with the bookmark, but there is a site out there that does all that for you. I am glad you brought that up, now I am going to go bonkers looking for that site

Here's a site I had bookmarked a couple years ago that calculates prices. I've never used it so I can't comment on how reasonable the prices it calculates are.

http://photographersindex.com/stockprice.htm

hey Phillip that is the site I was talking about, thanks for sharing. I used that site to calculate when someone wanted to use one of my photos on shipping boxes and as far as I can tell it is reliable

I have that bookmarked also. I also check Getty Stock images to see what they charge and photographersindex was within the range for the project I am bidding.
John

Jody, if you think giving quotes is something you may do more of in the future there is some software available which specializes in doing just that. Its called fotoquote and its widely used by people who sell their images as stock. It contains typical quotes for a large variety of publication types, distribution amounts, size of image, location of image, etc. It does cost $140 though. I'm contemplating purchasing it myself but haven't gotten around to pulling the trigger yet. See www.fotobiz.com if you want more information.

Otherwise, you could hop on one of the mid-sized stock agency sites like Alamy, register as a buyer and check out their usage costs for a similar situation.

One more vote for FotoQuote!!!. It's revised occasionally and is based upon actual selling prices for imagery (based largely on ASMP suggested pricing). Editorial Photographers is another good Web site. You'd be surprised at the selling prices demanded for commercial work. I'd suspect we're talking at least a few hundred bucks for that job. But like Guy mentioned, the starting price is highly dependent upon the factors he listed. Also, if it's just a local company, they may not have the budget for multi hundred buck for photos. In fact, that's one of the questions I generally ask "what's your budget for this project", among other things (FotoQuote includes wonderful scripts for asking the right questions as well as negotiating the price!). My copy of this software paid for itself after the first sale! By generally knowing the going pricing for usage and using a few negotiating skills from FotoQuote, I was able to negotiate a five-figure price for a couple sports photos - all over the phone while commuting back home one day!

If anyone would like to learn more on the business of selling your photos, I'll be teaching an evening seminar on this in March.

Ken