Posted by Darren White on March 11, 2008 at 11:25 PM
I am just wondering, if someone were to approach you and ask to buy all the rights to any specific image you have, meaning once you sell the image and the rights to the customer. You are bound by law to delete the image, and never ever make another print or sale to anyone....
at what price would you value any given image you own today......
if you were to sell it, what would be your price......
A friend did just what you describe. He sold five images.... all very good photos. He was paid $60,000 on the condition that he surrender all rights and must delete them and never sell or print them again. They will be used for a major sporting goods catalog and the company stated that this is how they always do it. They want the rights and will pay to get them.
Send them this way, I got a ton of them they can have for free
Wouldn't it depend on what the potential was for the images. A few here they couldn't have at any cost. Others would be reasonable, others they would have to win the lottery for, then as already said, some the rights are not available at any cost.
There ya go, all that and I told you absolutely nothing. Hey, its a talent
Danny.
Posted by Walter Rowe on March 18, 2008 at 10:00 AM
I agree with Hank .. $12K per image ($60K divided by 5) is really low for all rights. Hank has an great (but sad) story about someone who was negotiating to license major rights to in image for big dollars. That person lost out to themselves on a similar image they had also listed with a microstock agency. The client found and licensed the microstock version of the image and the poor photographer lost out on significant dollars. The license fee had been way more than $12K for a single image until the client found the microstock version.
Hank - was that an "all rights" buyout or an exclusive deal? I'm referring to the story you posted on TPN a few weeks back.
The buyout price should be based on the potential future value of the image to you, and what you believe to be the value of the image to the client. You have to ask the client if a complete buyout is really what they need. Sometimes an exclusive license for an extended period will better meet the client's needs and budget. It is a win-win in that it saves them money and keeps the copyright to the image in your hands.
Yeah, it was all rights. They went from negotiating a sale that would net a new Toyota truck for my friend to a sale that netted a cup of mediocre coffee. Ouch.
One thing we did with a client who was leery of the price of an all-rights deal was negotiate a license for several years, following which we met with the client to select new images for the same uses. They were happy because they got more or less exclusive use of the images for several years at a lower rate than an all-rights buy, plus the opportunity to switch to new images as their needs changed. It's produced an ongoing relationship which in the end has resulted in more money for us, as well as continuing control of our images. It's not a universal fit for all clients, but it's a good fallback position in negotiations for all-rights sale when the client balks at fair market price for the sale. It's one thing to stand on principal and break off the sale because you can't agree on terms, and another to have creative solutions resulting in a contract that meets the needs of both parties.
Discussion
5 repliesat what price would you value any given image you own today......
if you were to sell it, what would be your price......
Wouldn't it depend on what the potential was for the images. A few here they couldn't have at any cost. Others would be reasonable, others they would have to win the lottery for, then as already said, some the rights are not available at any cost.
There ya go, all that and I told you absolutely nothing. Hey, its a talent
Danny.
Hank - was that an "all rights" buyout or an exclusive deal? I'm referring to the story you posted on TPN a few weeks back.
The buyout price should be based on the potential future value of the image to you, and what you believe to be the value of the image to the client. You have to ask the client if a complete buyout is really what they need. Sometimes an exclusive license for an extended period will better meet the client's needs and budget. It is a win-win in that it saves them money and keeps the copyright to the image in your hands.
One thing we did with a client who was leery of the price of an all-rights deal was negotiate a license for several years, following which we met with the client to select new images for the same uses. They were happy because they got more or less exclusive use of the images for several years at a lower rate than an all-rights buy, plus the opportunity to switch to new images as their needs changed. It's produced an ongoing relationship which in the end has resulted in more money for us, as well as continuing control of our images. It's not a universal fit for all clients, but it's a good fallback position in negotiations for all-rights sale when the client balks at fair market price for the sale. It's one thing to stand on principal and break off the sale because you can't agree on terms, and another to have creative solutions resulting in a contract that meets the needs of both parties.