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Seeking Help Regarding Important Marketing Inquiry

Discussion

4 replies
Posted by Heather McKee on November 9, 2008 at 9:38 PM
Hello! I am an aspiring photographer, just as many here are I'm sure, and I was hoping to gather some advice or some good tips from other photographers, generally, as well as specifically regarding marketing your own photography business. I specialize in wildlife and landscape photography, and simply was hoping to get some direction, as to 'where to go from here'. Any suggestions would be greatly appreciated. Thanks so much! :smile:

http://www.myspace.com/locustlanephotography
http://www.flickr.com/people/locustlanephotography
Posted by Nancy J. Wagner on November 9, 2008 at 10:33 PM
Hi Heather,

Good question...and one that gets asked a great deal on this forum. I'm sure others will chime in, but to get started, type in "marketing" in this website's search engine, and you'll get loads of info right away.

Hope this helps,

Nancy
Posted by Monika Wieland on November 10, 2008 at 3:38 AM
Heather,

I'm new to much of this as well, but a good place to start if you haven't already is creating a portfolio on PhotoPortfolios.net. Not only does it showcase some of your work to a small, but focused, market, but it provides a professional gallery you can use as a link to send other people to, as well. I've gotten a few licensing inquiries from the site in the few months I've been a member.

I also bought the Photographer's Market Guide 2008 which is brimming with resources I have yet to take the full advantage of.

Hope this helps for starters....
Monika
Posted by Heather McKee on November 10, 2008 at 8:39 AM
Thank you to both of you, I really appreciate your help!
Posted by Joseph Rossbach on November 11, 2008 at 1:33 PM
Heather, in order to suceed in this oversaturated industry, you must set yourself apart from the pack. Your work will need to be unique, and you must get it in front as many publishers, art consultants and editors as possible. Be preparred to work a full time job for at least 10 years while spending every free monent you have producing new images, marketing, writing, and sending out as many submissions as possible.

Networking is also a great key to your sucess. Make friends with as many well established photographers as you can. There help and support will be essential to finding your place in this profession. Start out on a local levael and build a reputation and then move on to gaining regional and eventually national and international exposure. Enter as many photo contest as you can, post images in as many forums on the web as possible. Get a well designed and easy to navigate website. Put up only your very best images. Anything that is not 100% portfolio worhty should not be considered.

I hope this helps, Joe. :smile: