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Image Pricing

Discussion

4 replies
Posted by Taylor Reed on March 11, 2010 at 7:55 PM
Hi all,

I've been approached by a local tourism office about licensing some of my images for use. Here is what they're wanting:

"I would like unrestricted use on any publication smaller than 8.5 x 11, We will NOT print posters or achieve monetary gain for selling prints of any size. They will be for publication use only. Also you will get full photo credit any time the photo is used (other than being less than half the overall design per page where other elements are involved in the design like a photo montage or background image). Internet use also requires full photo credit and contact information for you along with the use of the photo or photographs. The size (.dpi) of the internet use photos will be determined and provided by you. That will ensure that large prints must be purchased from you and not just printed from the web."

They didn't mentioned pricing - simply asked my monetary requirements. This is one area of photography that I have -NO- experience in, any advice or suggestions would be much appreciated! Shoot me an email if necessary.
Posted by Larry Fischer on March 12, 2010 at 8:23 AM
I don't know either but you need to aks this question to professionals.

You can visit the site I've listed below--basically for professional Nikon users.

I think you can sign up (no fee) and ask about pricing, and there are things you should know from what I've picked up on your question. I don't like the "unrestricted" term .

I just monitor the listed site mostly because of some of the jewels that come up. Consider searching by topic if you join. I've seen pricing issues there before.

Not sure if this will work but try it:

http://www.d1scussion.com
Posted by TIMERNST2 on March 12, 2010 at 9:16 AM
STOCK PHOTO PRICE CALCULATOR

Don't sell too cheap! If they want your work to help sell their product they should pay you well! (tourism is a product) This is, of course, always a crap shoot - you don't want to price yourself out of the market, but you don't want to give it away either. One of the very first stock photo guys, Tom Stack of Stack And Associates, told me something back in the 1970s that has made me a lot of money - "When you tell them the price, if they don't drop the phone, you did not charge them enough!"
Posted by Taylor Reed on March 12, 2010 at 10:35 AM
Thanks Tim - good advice, that brings another question though. If you do name a price and they guffaw, is it wise to negotiate or just stick to your price regardless?
Posted by Joe Rogers on March 12, 2010 at 1:17 PM
I have done a lot of commerical photographly over the years although it is not my primary business. You should require them to be specific as to exactly how they are going to use the images, and for how long. Do not give anyone "unrestricted " use to your images. This is the same as All Rights. Talk to yourself about the lowest figure you will take, shoot them a price and learn from the experience. Joe Rogers