Lightroom 3 has been released on the Adobe store web site. If you go to lightroom to purchase it will show upgrade and LR3 is displayed. $99.00 upgrade or discounted with NAPP membership.
And if you've recently purchased LR2, like I did a couple of weeks ago, they'll do a free upgrade to LR3. Give customer service a call, 1-800-585-0774. Their auto-callback service didn't work well. It still left me on hold for over 5 minutes before I hung up. It was faster to just stay on hold from the beginning.
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