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Marketing rights pricing

Discussion

8 replies
Posted by Jim Bennett on October 18, 2011 at 7:17 PM
I have a business that wants to use several of my photos for their marketing purposes. (Just the files, not prints.) Obviously, they would like to use them for free, but I don't know where to start in negotiating a fair fee for using them? Is there someone that has some guidance or suggestion on where to get that guidance?
I expect that this has probably been asked before, but I didn't see it during my quick look through this forum.

Thanks.
Posted by Hank Pennington on October 18, 2011 at 7:31 PM
It's well worth your money to invest in fotoQuote, not only for establishing the range of possible prices for each use, but also for background and guidance in negotiating a fair price. And that's the key- It will most certainly be a negotiation between you and the client.
Posted by Jim Bennett on October 18, 2011 at 7:43 PM
Thanks Hank. I saw fotoQuote mentioned in another topic and have just downloaded the demo version to try it out.
Posted by Hank Pennington on October 19, 2011 at 12:27 AM
I bet you'll find it useful, though I doubt the demo will actually cover your circumstances. We've made a lot more money since we started using it. Even for occasional sales, it's well worth the investment.
Posted by Jim Bennett on October 19, 2011 at 7:59 PM
Actually, I now realize that this situation is far more complicated. Even though this business (actually a golf club) wants to use my photos for their marketing purposes, the photos actually also include their property. Therefore, unless I get a property photo release from them, they could legally prevent me from continuing to sell those photos to my customers. In this case, I think that I will lose more money in lost sales if I don't get that property release, compared to what I could make from selling the rights for them to use my photo files for their marketing. Based on the message that I got from the manager today, it's also possible that I could negotiate more business from this company if I play my cards right...
Posted by Hank Pennington on October 19, 2011 at 11:03 PM
Based on the message that I got from the manager today, it's also possible that I could negotiate more business from this company if I play my cards right...


Now you're talking! :toast:

We owe the success of our business (20+ years) to long term relations and repeat customers. I've been doing work for one industrial client for 17 years! And in the studio my wife is now doing infant portraits for young parents whom she photographed as infants long ago. New clients important for growth, but it's the repeat customers who keep the doors open.
Posted by Hank Pennington on October 19, 2011 at 11:04 PM
Based on the message that I got from the manager today, it's also possible that I could negotiate more business from this company if I play my cards right...


Now you're talking! :toast:

We owe the success of our business (20+ years) to long term relations and repeat customers. I've been doing work for one industrial client for 17 years! And in the studio my wife is now doing infant portraits for young parents whom she photographed as infants long ago. New business is important, but it's the repeat customers who keep the doors open.
Posted by Anil Rao on October 20, 2011 at 2:39 AM
And in the studio my wife is now doing infant portraits for young parents whom she photographed as infants long ago.
This is so fantastic. Hank, maybe you and your wife have already considered this, but how about producing a series featuring infant photos from two generations. I think it would make a wonderful photography project.
Posted by Hank Pennington on October 20, 2011 at 10:05 AM
Weird.... I responded to your post Anil, and for some reason my post disappeared.

Here 'tis again:

Great suggestion, and thanks! :toast:

My wife is a champion marketer, and your idea fits hand-in-glove with her theme of memories.