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Sites to sell prints

Discussion

9 replies
Posted by Rick Turner on February 16, 2013 at 12:53 PM
I am gearing up for online sales of prints and would like suggestions.

Thanks in advance :toast:
Posted by Nancy de Flon on February 16, 2013 at 3:06 PM
Rick, I'm not sure whether you're looking to set up your own website from which to sell prints or whether you're looking for a site that does it for you. If the former, you can look into Photoshelter, Zenfolio, and SmugMug. Personally, I use Zenfolio; I think it's easier to run than Photoshelter, from what I hear. As for sites on which to post photos that someone else sells for you, there's Fine Art America, which should really be called NeedleinaHaystack.com, because that's what you are on that site.
Another thing to check out is wordpress.org -- not .com but .org. They have various premium themes specifically for photographers; there's one, whether a theme or a plug-in, not sure what it really is, but it's called Photocrati and a number of rather well-known photographers have it as one of (if not necessarily their only) sites. Quite attractive looking.
Please keep in mind that it takes A LOT OF work to get people to find out about your site and come to you. I wish you much success.
Posted by Alain Briot on February 16, 2013 at 4:23 PM
Hi Rick,

"I am gearing up for online sales of prints and would like suggestions." As Nancy said very accurately: 'keep in mind that it takes A LOT OF work to get people to find out about your site and come to you'. This being the case 1000% my recommendation is to study marketing. A good place to start is my February essay on this site:

http://www.naturephotographers.net/articles0213/ab0213-1.html

Alain
Posted by John Mumaw on February 16, 2013 at 4:52 PM
One thing you need to work on is the very poor grammar and spelling at your website. Another thing that is extremely disorienting are the graphics (Flash?) that are overwhelming to the point of inducing vertigo in the viewer. Sorry if this appears too harsh, but it's going to be awfully hard to attract potential buyers with these obstacles.
Posted by Alain Briot on February 16, 2013 at 5:10 PM
Flash is a no no when it comes to sales. One of the basic rules of marketing is that one doesn't need to have fancy marketing materials (be it flyers, websites, newsletters, etc). One needs to have *effective* marketing materials. There is a huge difference. My most successful handouts are B&W Xerox copies featuring text alone. But the text (the copy in marketing parlance) is very carefullly written!
Posted by Paul DeCesare on February 16, 2013 at 5:51 PM
Rick, I have to plug Mr. Briot's book here which is shown in the link he provided. I'm presently reading it (with a Moleskine notebook next to me, lol) and I'm kicking myself that I didn't read this the day I bought it back in June 2011. I must have been nuts to let it go this long. I'm where you're at, gearing up for broader-based print sales, and if you haven't gotten a copy, that should be the next item on your to-do list. It will guide you greatly in your quest of an online gallery, not so much which service to use (zenfolio vs smugmug), but in presentation and strategy and proper mindset for success.
Posted by Alain Briot on February 16, 2013 at 6:07 PM
Thanks Rick. Better late than never as they say! In regards to the book, also look at the reader comments on Amazon. There 31 comments, 27 five stars (the maximum rating) and 4 four stars. the book is also consistently in the top 10 for Professional books (number 5 as of right now).
Posted by Nancy de Flon on February 17, 2013 at 10:25 AM
Let me chime in with recommending Alain's book. Like Paul, I too keep a notebook at my side whenever I read it. It's indispensable, really.
Posted by Alain Briot on February 17, 2013 at 11:13 AM
You also get access to the free downloads web page (on my site) for the book when you buy it. The page gives you access to some of the files we could not include in the book. If you don't know where this area is just email me and I will send you the link.
Posted by Alain Briot on February 19, 2013 at 2:13 AM
The most important aspect of selling your work successfully is taking control of your own destiny instead of waiting to be discovered. This is the concept that changed my life. It is also the title of Chapter 1.