Wall Pricing

There is a small store that wants to take one of my LF images and use it to fill a wall in their store with some text on the top of it. Their graphic designer wants to know what I will charge. How do I even go about thinking about pricing for this? I haven't seen any online pricing that covers that type of scenario. I realize that we can't discuss actual prices, but any help in how to approach this would be greatly appreciated. I've posted this on the NPN marketing forum, but thought I'd post it here as well.

Erik - I am no pricing expert, but I would think you charge them the same amount as a regular print of that same size. You can probably deduct any materials (framing/matting/etc.) that you are not incurring.

For a pricing basis, look at what John Fielder charges for them in his store in the Cherry Creek Mall. Or, if you want to be more reasonable, you could go with the general rule of 2x the actual costs...

Thanks for the suggestions! I'd only be providing a drum scanned image to a graphic designer who would put together the text, and then have the image printed to be wallpapered on to the 6'x8' wall. There is little work for me, but I need to think through how to give them a quote.

Erik,

A major consideration is that the image will be used as advertising in a retail store. That's much different than selling a print for someone to hang in their home. If the image is being used to promote the store instead of generating sales for you, you should ask for a higher price. I would think that some internet research could help you decide the fair market value.

Good Luck,

Dave Showalter

Erik,

One more thought......email Scott Bourne, also known as The Duke of Digital. He's an expert at pricing for advertising. I'm not sure of the email address, but he's easily Googled.

Dave Showalter

I agree with Dave that the usage is as important as the size. I'd think something like this would rate a higher charge than a 6x8 print - just not sure how much higher.